This page highlights selected early-stage projects exploring the intersection of behavioral science, neuroscience, and health innovation. All projects are presented in their current stage of development and are labeled accordingly.
Nulla
Consumer Health · Functional Hydration
Founder | In Development
Nulla is an early-stage consumer health concept focused on functional hydration and ingredient transparency. The project is currently in formulation exploration and feasibility assessment.
My work on Nulla centers on early scientific and operational diligence, including ingredient evaluation, formulation research, and preliminary regulatory considerations. I lead coordination across a small external advisory team spanning flavor science, legal counsel, and financial strategy, while conducting market and competitive landscape analysis to assess product–market fit and commercialization pathways.
Current focus:
- Formulation research and ingredient assessment
- Early regulatory and compliance review
- Market landscape and feasibility analysis
- Advisor coordination across science, legal, and finance
Status: Concept development; not yet launched.
Additional projects may be added as work progresses from exploration to execution.